About Ursi
Ursi, meaning “bear” in Latin, is a symbol of wisdom, healing, and deep connection to the wild. Across cultures, the bear is seen as a guardian of sacred knowledge, a bridge between the earth and the unseen. Ursi was founded to honor nature’s intelligence through elemental products and practices that rekindle our relationship with the natural world.
Founded by filmmaker and conservationist Catherine Yrisarri, Ursi is a fusion of ecology, storytelling, and nature-based wisdom. From the Arctic ice shelf to the forests of Ecuador, her work has explored the sacred relationship between people and the planet. Ursi extends this vision—offering elemental products that reconnect us to nature while actively supporting reforestation, biodiversity conservation and community.
A portion of our profits helps restore critical ecosystems, ensuring that the beauty of the natural world continues to illuminate our lives.
